The PIP Kit Logo

I was asked how the PIP Kit logo came about, so have pulled out some of the intermediary design files to explain this. It is not an important thing in itself, but the story does touch on a number of parts of the study.

The earliest aspect of the study which contributed to the logo concept was the creation and deployment of a design probe in May 2019. A short qualitative survey was conducted with the partner advice agency to gather data on appointment issues to inform the subsequent workshops, and also to raise the profile of the study helping with later participant recruitment.

Missed appointment response card, printed on 120mm square light green card stock

Double-sided 120mm square response cards were designed for the survey’s short questionnaire. Each card had questions to document the type of meeting, when it was planned and what went wrong.

Pencil sketch of the proposed response card holder and collector

A container was needed to act as both a store for blank cards, and to collect completed ones. This led to a squarish-looking box which was almost a cube, laser-cut from 6mm birch plywood and assembled with PVA glue to fix the joints.

The actual response card holder and collector, laser cut from 6mm birch plywood, showing the box in place with cards ready to use and an instruction leaflet

One container was placed in the advice agency’s reception area to report on appointments where the service user did not attend, and one near practitioners to report on appointments which were affected by other issues.

Example PIP Kit diary paper card, 120mm square, printed on cream coloured card stock

There was a lot of positive feedback from advisors about the laser-cut containers. The 120mm response cards were the inspiration for the shape and size of the diary cards, and the container for what became the laser-cut PIP Kit enclosure.

A square outlined in green, white fill

Squares became the starting point for the logo, since it hinted at the shape of the physical diary cards. It also reflected the idea of PIP Kit being an enclosure or box for multiple diary components.

The white cross on green square used to identify first-aid kits or medical resources

The square shape and the health-related aspect of Personal Independence Payment benefit led to the idea of using the cross symbol, utilised in some cultures to identify first-aid kits or other medical resources.

Monochrome version of the cross on the square

Removing the colour to work on the logo.

The first aid cross narrowed down

Narrowing down the cross to reduce its prominence.

Background of the square changed to black and the vertical arms of the cross separated into two parts, leaving the horizontal arm complete

Splitting the cross into three parts…. so that the vertical lines can be the letters “I” in the middle of the capitalised words “PIP” and “KIT”. Converted to solid black for this step.

Four letter P, P K and T arranged in two rows of two (PP) and (KT) with a gap between each pair

Letters for addition to the logo’s design.

The four letter PP and KT placed onto the previous split cross - the vertical arms becoime the two letter Is... PIP and KIT

Combined split cross and letters.

Background colour changed to dark brown

Background colour changed to dark brown (sampled from the laser-cut edge of the plywood boxes).

Letter size and positioning modified to balance the design in the final logo

Letter dimensions and spacing altered to balance the whitespace between the four letters, the lines and border of the shape (after being prompted by a near neighbour who is somewhat of a typographic guru).

The same final logo with a light brown background

An alternative colour representing the pale birch plywood of the response card container and the PIP Kit enclosure.

Photogarph of part of the PIP Kit wooden enclosure box's internals showing use of the PIP Kit logo on the laser cut plywood cover plate and on the paper digital camera wrap

The logo in use inside the PIP Kit enclosure, and on the camera wrapper.